The secret to staying ahead of the social media ban: Some of the lessons we learnt from the recent Nigeria twitter ban on How to keep your business running smoothly and stay ahead of your competitors. If you use social media, then this is for you. Many businesses use various social media platforms to advertise, increase their business reach, to pitch and reach attractive clients, while others just use social media as their only marketing tool, (this is a wrong move). We all know this month, popular social media platform Twitter was banned in Nigeria affecting various business owners and the state by which they handle their business, and the question on every one’s mind is “What will happen to other platform and how long will this ban last?” So, this is a little something we put together on how to stay ahead of the curve, incase the ban gets more serious. We present to you, “drumroll please”, Ways to promote your business and engage with your audience without using social media 😎😎.
So read through and we hope you’re able to pick one or two things there
The key points are :
1) Use Referral, Loyalty program or Incentives–
Give something back to your current and prospective customers, in terms of incentives and gifts.
2) Attend Conference and Events-
Attend events of like minded people, and use the opportunity to collaborate and partner up with others.
3) Content creation is still key-
Create valuable and quality content that can connect with your audience and share them via chats and posts.
4) Traditional marketing tactics still works-
Before the advent of social media, we loved the g’ol days of using Business cards, PR, Cold-calling, Flyers and Posters.
5) Cultivate your Fan base-
Your Fan is your Tribe, connect with them and empower them with your brand story and have them sharing it.
6) Create a Website- Duh!
7) Email marketing and Lead generation still rocks-
Collect leads from your website, maintain communication with them and let them know you’re still in the business of offering value to them.
So there you have it, a little something we put together for you guys. Let us which of the tips you like and feel free to drop comments of your suggestions as well.
Have you been wondering which platform to run ads for your business? Facebook or Instagram? Join us on this fresh series on social media ads as we show you how you can leverage the strength of these two platforms. Facebook and Instagram are part of the most used interactive social media platforms. People connect on these platforms daily with photos, videos, friends and family. Many business owners use Facebook and Instagram to advertise their brands. These platforms allows them to set Targeted ads that would reach a large audience. Facebook is older and has a larger user base, 2.38 billion monthly active users as at 2018. This is unlike Instagram, which is fast rising, created in 2010 and currently has 1 billion monthly active users. Instagram is owned and controlled by Facebook; they both have similarities when it comes to advertising. These two work with targeting and Algorithm features. • Targeting: Ads are displayed to users based on specific interests, location, demography and relevance. This is why you sometimes see adverts of products similar to websites you have visited in the past. • Algorithm: Facebook and Instagram’s ads work well because it draws audience interest. When you open your Instagram or Facebook feeds, contents that interest you or are relevant to you are always at the top of the feed. This enables users to see content that they are likely to engage.
HOW TO SET UP A FACEBOOK AD CAMPAIGN Both Instagram and Facebook Ads are managed through Facebook Ads Manager; campaigns are easily controlled from here. If you already have a business page on Facebook, you can run ads using Facebook Business Manager – this helps to keep your business assets organized and manage your advertising activities. We will be taking you through the process of using this feature to set up your Facebook ad campaign in six straightforward steps.
Create a Facebook Business Manager Account This is a simple step where you access the Facebook business page to set up an account. You can use this account, either to promote your business or to render Promotional services to other businesses.
Add Facebook Business Page. You need to register your business page here, you can create one if you do not have any yet. If you are using business manager to manage a client’s Facebook page and ad account, you need to request access, in order to avoid suspicion.
Add Facebook Ad Account. Next step while setting up your Facebook ad campaign is to include an ad account. If you do not have one already, you have to create it and ensure to state that the ad account is for your business.
Fund Your Ad Account To create your first ad campaign, you need to set up a payment method. A lot of caution is required while setting this up. You do not want to supply the wrong details, underfund or overfund your ad account, or perform any other error as the case may be.
Manage Your Facebook Assets With business manager, you are able to add your co-workers or third party managers if you need them to manage your business page and ad campaigns.
Create Your First Ad Campaign Before you start the campaign, you can create a new post or use a post you already created. Once you have set up all your Campaign elements, you can confirm your ads order and publish. Instagram ads are also created using this same method, except that it involves more creativity. Watch this space same time next week for more on Instagram ads. The way your ad is set up determines how successful it will be so, at Inclide Agency, we consider it of utmost importance to put the right pegs in the right holes and leave no stone upturned. Committing your Facebook ads needs to an expert digital marketing agency like Inclidewill not only help you achieve a seamless ad campaign set-up, we also ensure that your ad is taken seriously, thereby making it successful and it helps you concentrate on business while the clients look for you. Speak to our instant-response customer service team now.
Have you ever wondered about the success stories of some popular companies and the strategies they put in place? Procter and Gamble is a household name that has been able to ride its way through the market. Some persons may not know the name ‘P & G’ but if you ask around about Pampers, Duracell, Always, Oral B, Gillette – you will find out how much people know these household products, all of which are affiliate brands and make up what is called the brand architecture of the P&G company. P&G adopted a strategy which made their products gain more attention than the usual corporate brand. This individual branding strategy stood them out into one of the most successful companies in the world.
So, before I discuss the strategies companies like P&G use connecting their products, let me clear out what ‘brand architecture’ really means.Brand architecture is a strategic tool used to set up relationships between parent brands and child brands. It is a way in which companies represent their brands in relation to their various products, brands and sub-brands. A brand architecture comprises of various sections, which all link together and shows how closely related brands are to each other. A master brand is the parent brand which conveys the brand name. A sub-brand is connected to a parent brand, with a personal brand name and identity. Why You Should Consider Brand Architecture
Before you can consider any of the strategies of brand architecture, the target market should be put first. Some of the key benefits attached to a good brand architecture are:
The brands tend to have a stronger position in the market, this makes it easier to communicate with consumers.
Customers are targeted properly and this helps the company to make use of effective marketing strategies.
Brand architecture also helps to build brand equity of sub brands.
Brand architecture is a fundamental part of product branding. Various schools of thought typify brand architectures differently. In this blog post, we will consider brand architecture in three distinct forms so, you get informed on which one your company should or has adopted and work towards making it more productive for your market share, brand value and equity. So, let’s look at the different brand architectures in detail.
The parent brand is closely associated with the child brand. Corporate branding is very common. Companies that make use of this branding are usually strong. The Virgin group, Google, P&G are examples. This type of branding makes it easy for new brands from the company to be accepted with other brands that belong to the company. Branded houses and house of brands are categorized under corporate branding. The company serves as the master brand with its name linked to other sub-brands. Branded house is also known as monolithic architecture. In this architecture strategy, the parent brand is present and its name is linked to other sub-brands. An example is Google; having Gmail, Google drive and Google maps as child brands. House of brands are also called pluralistic brand architecture. The parent brand manages many sub-brands. The company promotes these sub-brands which all have their personal identities in the market. This is where the P&G company falls into, with its sub-brands like Duracell and Pampers A big advantage of corporate branding is that it helps to save advertising money, the same adverts can be used for other brands. Although, it can be difficult for other brands to make a name for themselves.
The endorsed brand rely less on corporate brands, though they need support from corporate brands to fit into the market. They have their own brand identity but rely on backing from corporate brands. Some terms associated with sub-brands that are endorsed include ‘brought to you by’ or ‘by’. Examples of endorsed brands are Nescafe by Nestle, Double Tree by Hilton Hotels.
Sub-brands are able to leverage the credibility of corporate brands and still target customers. A disadvantage of this strategy is that they have to live up to the same consumers expectations from corporate brands. It also finds it hard to succeed on its own in the market without endorsement from the corporate brands.
This is a mixture of branded house and endorsed house. Here, parent-child relationship exists. Some sub-brands have close relationships with parent brands while some have distant relationships. An example is Volkswagen which owns brands like Bugatti, Audi and Skoda – but it still carries a brand on its own name. It is a flexible architecture strategy for leveraging brand equity and products that suits different marketing segments. The hybrid architecture is rare and hard to achieve. A good brand architecture will make your customers understand the brand and want to purchase products and services. Unlike a poor brand architecture which creates confusion. You just need to know which model works for your brand, this is why brand architecture should be an essential part of your business plan.
How did you find this article? Helpful? Let us know in the comments section and, look forward to next week’s post!!
Blockchain technology. You’ve heard about it. You probably know it’s used for cryptocurrencies. But few people actually understand how it works, and how to use it.
So, I figured I’d outline what Blockchain is, and how it compares to traditional, centralized databases.
What Is BlockChain?
A Short Summary
Wikipedia maintains an excellent entry on blockchain, the short version being a sequential distributed database. Breaking this down, a blockchain simply represents encrypted records (database) that are linked together (sequential) and shared with a group (distributed). Everyone in the group has a copy of all the records, and they are stored sequentially; meaning each new record is connected to the previous like the links of a chain. A “block” consists of the encrypted records people want to securely store, a link to the previous block, and the date and time it was created.
This structure makes it nearly impossible to falsify a record once it is in the chain since it would not match the distributed copies of the chain, and each block has a link to the previous one all the way to the original to ensure nothing has been added or removed. If someone does attempt to alter a record, the summary contained in the subsequent block would no longer match, indicating something had been changed. If someone tries to add or remove an entire block everyone in the group has their own copy of the entire chain so it is easy to identify any copy that does not align with the rest of the group. An important aspect to emphasize is the records in each block are individually encrypted so even though everyone in the group has a copy of the record, they only have access to their record, or link in the chain. A good way to think of it might be that each record is first typed into the modern-day equivalent of the World War II enigma machine to protect the message. A record would appear to be a page of gibberish, but with the proper encryption key you could decode it. In this way people are able to securely store their information and it can only be retrieved by someone with the specific key to their individual record.
Blockchain is gaining a lot of interest in many different industries and applications. The most prevalent implementation has been cryptocurrencies. Bitcoin was the first to really make the technology popular as a form of currency, but Ethereum, Litecoin, Ripple, etc. all are based on blockchain technology. The benefits to these currencies are the security and distributed nature of the database of financial transactions. With there being no one central bank or singular ledger for someone to attempt to access, change, steal or hack all transactions are very secure.
That’s all for now, hopefully as times goes on we would cover more in depth blockchain topis Thanks for your time! .