Tips to take your business online during the covid-19 pandemic

The covid-19 pandemic may force the world to a standstill, but definitely not your business

Transitioning your business online during the covid-19 pandemic? What do you need to know?

Although Technology has provided all that businesses need to keep running regardless of emergencies, the very few internet service companies and online retail stores available as revealed by the advent of the coronavirus pandemic, show that the online industry has been grossly under-patronized and underutilized. Many organizations seem to have suddenly stumbled on this realization and there is currently an influx in the online transitioning of businesses into websites, social media pages and other online marketing platforms. Because you do own a business, you are not left out of this reality check and at this point, you ask, “where do I begin?” There are several resources available online for transferring your business into the online space but you do need a step-by-step guide hence, we have identified three core guidelines to ensure that the online transitioning journey is smooth and affords you a safe landing.

Obtain your online space

This simply means creating an online space for your business. This could be a website or a social media page, depending on whether your business sells products or offer services. A website may be more effective for online retail, but social media platforms like Facebook offer business pages that are capable of serving as the marketing, branding and sales point all rolled into one.

Build your online space

If you are starting out with a website, you would want to ensure the website is up to standard. You need to customize your home page and about page, set up your site to display the products or services on offer on nearly every page, have a gallery displaying your customer service portfolio, a highly functional contact page and easy checkout page, especially for online retailers. If you are not Tech or software savvy, you will need to employ the services of a website design expert to ensure that your website is set up and personalized to reflect what your business stands for. If you would rather start out with a social media page, it should also be personalized to serve your clients. Highly recommended is the Facebook business page because it provides features similar to that of a website, such as an about page, a personalized contact option, etc., not to mention the Facebook advert packages that come along with it.

Feed your online space

Your blog/social media page should never lack contents. Make it a point of duty to publish engaging and educative contents on your website/social media page as this determines the viability of your online space. You want to ensure that the contents on your online space is a mixture of marketing ads with strong calls to action as well as informative blogs and/or social media write ups that spell out the impact of your products/services on targeted businesses and daily life.

If you are sincere about ensuring visitors get the best of services from your website or social media page, you will need a web developer or designer, graphic designer, content writer/copy blogger and other digital marketing experts to set up and manage your online space but why handpick and accumulate an external workforce that is not necessarily needed?.

A reliable digital agency therefore provides the necessary requirements to handle all your digital needs and make online transitioning of your business smooth and salable.
At Inclide, Your online business transitioning need is our expertise. Our branding services ensure that your business style is unique to you. Whether you are just starting out with developing, designing and customizing your websites/social media pages to the right fit or you are worn out already from worrying about keeping your website/social media pages fresh and engaging, We take it upon us to drive the right customers towards you while you just focus on serving them.

We achieve this by creating blogs and social media pages with written and visual contents that captivate and foster massive confidence in your business so that visitors stay glued to your online space. Connect with us via our one-click phone contact button for the best of the online transitioning experience.

Post-coronavirus, Many businesses are liable to extinction and only with quality online transitioning and viability is your business sure never to make the number.

digital marketing

What is digital marketing?

The phrase “digital marketing” gets bandied about quite a bit these days. It’s one of those expressions that’s easy to use in a sentence, but a little more difficult to define.
Some people say that digital marketing is any kind of marketing that uses electronic devices. Others say it’s Internet-based marketing.
This article answers the question, “What is Digital Marketing.”
Opinions vary, but the Wikipedia definition of what is digital marketing is probably the best.
Definition: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

Benefits of Digital Marketing

1. More Cost-Effective Than Traditional Marketing
Digital marketing lets you save your money to a substantial extent. This has the potential to replace costly advertising channels such as television, radio, and yellow pages.

With email marketing automation, you can boost your leads. Thus, it will allow you to pre-load content and schedule it for sending out the content at key times.

2. Improved Conversion Rates
Converting a customer online is not a big deal. All you need to do is just make your marketing strategy an engaging one. Targeted traffic offers bigger chances for conversion. Unlike other types of advertising, digital marketing lets you have a two-way conversation with customers and leads. Through digital marketing, you can reach out to your customers at any time. Instead of bothering them with multiple phone calls, reaching customers online seems to be a better idea. Just send an email and let them make a purchase and learn more about your organization. From such interactions, important leads can be generated, which would eventually bring an increase in conversion rates.

3. Higher ROI from Your Campaigns
Digital marketing companies optimize conversion rates to achieve maximum Return on Investment (ROI) for businesses. With smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing. With effective tracking and monitoring methods, results can be analyzed. It helps the organizations to take necessary measures as soon as possible. With digital marketing, you can generate a steady flow of targeted traffic that gets converted into sales and leads. And, the more your business generates this kind of traffic, the faster you can enjoy your ROI.

4. Earn People’s Trust and Build Brand Reputation
Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.

People would trust information about a particular brand if the data comes from people they know. And once you meet their expectations, your brand reputation will go viral. Eventually, it will open new doors of opportunities for reaching bigger markets.

5. Improve Your Outreach
Since digital marketing takes place online, it is accessible to the global audience. Whereas traditional marketing limits you to a particular geographic area, its modern counterpart can help you interact with the customers quite easily. On the other hand, it seems like having your storefront open all day long. And with digital marketing specialists, you can respond to posts promptly on your platforms. It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best.

6. Content Flow

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Types of digital marketing

Search Engine Optimization (SEO)

· When the website was designed and developed, the next channel that would be considered to be useful for the management is SEO Services Channel. This channel can be useful when people search in Google search engine by the keywords then the optimized website will come 1st in google search engine result page SERP. When people search for the product or service then the website will be shown to them and by clicking on the website it will open and shows the details and can generate sales from it.

Pay-Per-Click (PPC) Advertising

· PPC Advertising gives you an opportunity to pay for top positions on search engines and relevant partner websites. This is the best channel for promoting products, lead generations, brand awareness, and sales, as it is paid advertising which can be easily getting ROI faster and effectively. This channel has instant benefits and particularly targeted options to advertise your product or service in mobile, desktop and tabs.

Social Media Marketing (SMM)

· All the people in the world have hands-on these social media networks like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. This is a huge place to advertise the products or services by business pages which can reach to the targeted audiences. Here, SMM strengthens the relationship with customers and business owners and also boosts customer’s confidence by interacting and participating with trusted people.

Content Marketing

· For every type of marketing the service or product, there should be a creative content that shows to the customer for convincing them and buy the product. This channel is most important and can be useful for every basic type of marketing and promotions, as the business owner should grab the attention of the stranger and convince to buy product or service by reaching them with the unique style and new content that can attract people easily.

Email Marketing

· Email Marketing is communicating commercial information with a group of B2B or B2C people using Email-Platform or Email-Medium. Email Marketing is mainly used for marketers by connecting with their prospects and customers in a highly targeted way.


There you go, all the inner bellies of Digital Marketing and why you should enjoy its benefits.


Best Domain Name

best domain names

19 tips how to choose the best domain name for a website

Before your WordPress website becomes officially available on the Internet, you need to choose the appropriate domain name.

The domain name is actually your company name, so you need to think carefully about it before deciding.

1. Remember-able domain name.

2. It doesn’t have to be the name of your business.

3. Use keywords.

4. Choose a lasting name.

5. Avoid dashes.

6. Prefer a short domain name.

7. Try a name generator.

8. Beware of grammar.

9. Be careful of mistypes.

10. Consider the creative suffix.

11. Beware of trademarks.

12. Choose it by yourself.

13. See domain history.

14. Check its authority.

15. Check the availability through a trusted service.

16. Buy it straight with hosting.

17. Register it under your name.

18. Increase strength of your domain with SEO etc.

19. Register it as soon as possible.

That’s it, simple as A B Inclide. Not sure what Domain registra to use for registration, we are coming to that soon.