Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.
- Search Engine Marketing
SEM is the paid version of Search Engine Optimization. Unlike SEO which is free, SEM is a form of paid search marketing based on pay-per-click. This involves paying Google to display your ads in their search results, whenever people search using keywords relating to it. Search engine marketing helps to generate leads to your landing page.
Google Adwords is a great way to start with SEM. If you are not careful enough with SEM you might waste money on unnecessary ad spend through worthless clicks. This can be monitored by setting up conversion goals to yield better returns and higher ROI (Return on Investment).
Paid advertising comes in 2 forms: pay-per-click advertising (PPC), cost-per-thousand-impressions (CPM). With SEM you can attract customers, target your ads with keywords, manage your budget spend and also track conversions using analytics.
- Email Marketing
Marketers are able to use email lists in their businesses for direct communication with their audience. Email is a great way of contacting and following up prospects.
People are fond of sticking to the same email address for a long time but the same cannot be said about phone numbers.
Email marketing trends have been able to yield high ROI for online marketing. You can send out personalized emails to help breed customers even without advertising.
These email lists yields more conversion rates. Email marketing is as efficient as social media.
- Social Media Marketing
The power of social media cannot be under-estimated, owning a business without social is almost impossible these days.
Social media is vast with a lot of platforms available for you to reach your target audience e.g. Facebook, Twitter, Instagram, LinkedIn and YouTube.
Before you consider social media marketing, you need to have a plan – about your audience, ways of promoting your business and campaign strategy. Develop your goals, choose a platform and implement these goals.
Social media marketing is cheap and available to everyone even small businesses. It yields many benefits from brand recognition to increased conversions.
- Affiliate Marketing
For driving product or service sales, I also recommend affiliate marketing. This involves paying affiliate earners a commission for referring people to purchase your product or service. Amazing right?
Marketers use this to build their product resource online through links which are generated by these affiliate earners on blogs and websites. Whenever people click on such links they are directed to your product for purchase.
With the proper use of these four guides I listed for online marketing, you can be rest assured of getting:
- Prospects which can be converted to customers.
- Increase your brand’s ROI
- More visitors to your website
- Connecting with the right audience
Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.