Inclide blog- Online marketing strategies to try out in 2022

Online marketing strategies to try out in 2022

Online marketing strategies to try out in 2022

Introduction to Online marketing 

It’s a new month and that means new plans and goals, if one of your goal is to market your business then this is for you. We will be reviewing some marketing strategies for SME’s to help improve their odds in the market against their competition and to gain a competitive edge.
Most of these strategies doesn’t require big budget, they’re quite simple and you can try some of them out with minimal budget in order to attract and maintain a customer base.

We previously posted an introductory article on online marketing, you can read through to understand the basic terms. Here’s the link  Online Marketing  

2022 online marketing strategies

Online Marketing Strategies

We will begin by listing these 7 strategies out.
  1. Local listing and classified websites
  2. Online videos and tutorial / Webinar
  3. Blog blog blog
  4. Lead Generation / Email marketing
  5. Freebies (Review, Audit, Consultation)
  6. Vertical partnership with other businesses
  7. Paid Advert
  8. Google my business

Local listing – There are business listing websites with high authority that can show your business to potential customers. You can submit your website to these websites, otherwise know as local directory websites. Think of this as a low cost – almost free advertisement. Examples include Yelp, GMB, BBB, Vconnect, Business listing, Finelib, Nigerian business directory etc.

Video Content– This is becoming popular because what’s get people attention has changed from long paragraph text to visually engaging graphics and video content.
You can create interactive video to answer popular questions related to your industry. Other Video ideas are Webinar, Tutorials, how-to’s, presentations and discussions.

Blogging– Content is king. This involves creating content on your website blog page.
Blogging is important as it helps to position your brand properly as a leader in your industry, get your business more online visibility and build credibility. Unfortunately, this is an underused solution with many benefits.

Lead Generation – This involves the process of collecting details of potential customers and nurturing them until they’re ready to make a sale. You can Collect customer details through web contact form, lead page, website directory, Paid ads etc and covert them through cold calling, email marketing, inbound marketing, targeted marketing etc.

Freebies– Who doesn’t want a freebie, especially if they’re given genuinely. As a business you can provide various things from a free audit, a discovery call, free consultation, discounted sales, or a free trial. Basically anything to attract the customer to you (obviously something of value not a click bait) with the hope of converting them into a full time paying customer.

White labelling / Reference – We can’t be a one stop shop for everybody, so that’s why why this comes into place. Imagine a Digital agency, being asked about App development, Motion design etc
Instead of building out a section to provide the services your customers require, a more easier alternative can be pursued which can either be white labelling or providing reference to a partnership company. With this way you can provide additional services to your customers either under another company or through your reference.

Paid advert– An online advertising model in which you pay advertisers to show your business to users of your choice. It basically involves you renting advert spaces on a popular website with hope of generating leads that can be converted into paying customers.

Google my Business– Google is the most popular search engine world wide, with billion of search terms daily. So therefore, imagine having your business in the face of potential customers when they search for your business or similar service. GMB is important for promoting your business to a wider audience.

That’s all and I we hope you can learn something from our post.
Happy new month.

Online Marketing FAQ

Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.

With online marketing you can be rest assured of getting:

  • Prospects which can be converted to customers.
  • Increase your brand’s ROI
  • More visitors to your website
  • Connecting with the right audience  

Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.

Search Engine Marketing

Email Marketing

Social Media Marketing

Affiliate Marketing



We try to make our posts as simple as we possibly can, so you can try them out yourself. If you’re lost feel free to reach out to us and we will put you through.

niche market

What is a Niche market and how to dominate your business niche

Introduction to Niche Marketing

Niche market and its benefit for your Business!

The saying that you can’t please everyone is not only true, but it’s especially true as a business owner. But you can be of service to your perfect customer.

What is a Niche? A niche is a section of a much larger market with shared characteristics, which could be a similar pain point, need, preference, identity, or opportunity, making it different from the larger market. The point of having a niche is that you are crafting a marketing message that significantly shortens the process of building buyer trust.

The process of niching down is to identify the section your business is more likely to resonate with, this means having a clear focus on who your ideal customers are, what their needs are, and being able to position your brand as the go-to guy for that specific need.
Niching down is important for creating clear and consistent messaging to avoid confusion. Niche down and find that sub-segment that no one has penetrated but has a specific group of people who remain underserved.

niche market examples

List of Niche Markets

You can niche any industry, really ANY. You just have to take the time to find what will make you stick out. 

Examples of Niche market

These are some examples of some niche market just give you an idea of what to do.

  • Conscious consumers
  • Health and wellness
  • Pet owners
  • The LGBTQ+
  • community
  • Travelers
  • Gamers
  • Homeowners
  • Remote workers
  • Locals
  • Gaming Laptops
  • cold-pressed oil

Detailed Explanations of listed niche markets

For example, let’s look at the Photography Industry, highly competitive, but some have been able to carve out their section, it could be as simple as specializing in family portraits, headshots, weddings, events, etc doing this will help position you for your ideal client who might be looking for the services you offer.

Benefits of having a Niche

“The point of having a niche is that you are crafting a marketing message that significantly shortens the process of building buyer trust.”
Because people know what you do and who you’re targeting, thanks to Niching.
The other benefit of niching down is, when you position your brand properly, you are open to parallel opportunities and markets as you’ve established trust. “Niching down doesn’t mean you have to give up on your passions. You can incorporate them into your business successfully as long as your messaging and communication plan is clear, cohesive and consistent.” – Robyn Graham

characteristics of niche market

Characteristics of Niche market

A niche market is characterized by:

Unique set of needs: Niche market is represented by specialist needs among the audience, served by a few competitors.
Ample size: The size of the niche market should be large enough to earn profits.
Sufficient purchasing ability: While selecting a particular niche, the firm must lay emphasis on the purchasing ability of the target customers.
No real competitors: Markets that are not recognized by other firms or the competitors have negligible interest in it.
Resources, competencies and skills: Firm possesses the needed resources, competencies and skills, to exploit the niche.
Need for special treatment: Niches are typified by the customer group whose needs are often ignored by the existing players in the market.
Growth prospects: The firm seeking to enter a niche market, should focus on the growth prospects, i.e. the opportunities to grow and expand.
Customers Goodwill: In order to excel in a market niche, first of all the firm should understand clearly and thoroughly, ‘what their customers need’. Further, niche customers are so loyal, that they can pay a higher price to get the product.
Firm achieve economies through specialization: The primary advantage of pursuing a niche strategy is that the firm seeks dominance in the market and achieve economies through specialization.
Provides barriers to entry for competitors: Niche market should be such that which presents barriers to entry for competitors because it is not likely to attract competitors easily.
Greater profit margins: A niche marketer knows the customer’s group and their needs so well that it serves them in the best manner. This leads to greater margins due to the premium price for the value addition, and strong brand loyalty. Further, the customers are ready to pay a premium price for the product which exactly satisfies their needs.

You can’t be the go-to guy for everybody, you have to own your area, and that area is your niche. The great benefit of niching down is that it allows you to provide better benefits to those looking for you.

Niche markets FAQ

A niche market is a section of a much larger market with shared characteristics, which could be a similar pain point, need, preference, identity, or opportunity, making it different from the larger market.

The point of having a niche is that you are crafting a marketing message that significantly shortens the process of building buyer trust.” Because people know what you do and who you’re targeting, thanks to Niching.

The other benefit of niching down is, when you position your brand properly, you are open to parallel opportunities and markets as you’ve established trust.

These are some examples of niche market

Conscious consumers
Health and wellness
Pet owners
The LGBTQ+ community
Remote workers
Gaming Laptops
cold-pressed oil

Ideally, you can niche any industry. It’s all about finding the sub audience that needs your services.

Niching down doesn’t mean you have to give up on your passions. You can incorporate them into your business successfully as long as your messaging and communication plan is clear, cohesive and consistent.” – Robyn Graham

Nigeria twitter ban

7 Tips on how to stay ahead of a social media ban : Nigeria twitter ban lessons

Nigeria Twitter ban lessons

The secret to staying ahead of the social media ban: Some of the lessons we learnt from the recent Nigeria twitter ban on How to keep your business running smoothly and stay ahead of your competitors.
If you use social media, then this is for you.
Many businesses use various social media platforms to advertise, increase their business reach, to pitch and reach attractive clients, while others just use social media as their only marketing tool, (this is a wrong move).
We all know this month, popular social media platform Twitter was banned in Nigeria affecting various business owners and the state by which they handle their business, and the question on every one’s mind is “What will happen to other platform and how long will this ban last?”
So, this is a little something we put together on how to stay ahead of the curve, incase the ban gets more serious.
We present to you, “drumroll please”, Ways to promote your business and engage with your audience without using social media ??.

So read through and we hope you’re able to pick one or two things there

The key points are :

1) Use Referral, Loyalty program or Incentives

Give something back to your current and prospective customers, in terms of incentives and gifts.

2) Attend Conference and Events-

Attend events of like minded people, and use the opportunity to collaborate and partner up with others.

3) Content creation is still key-

Create valuable and quality content that can connect with your audience and share them via chats and posts.

4) Traditional marketing tactics still works-

Before the advent of social media, we loved the g’ol days of using Business cards, PR, Cold-calling, Flyers and Posters.

5) Cultivate your Fan base-

Your Fan is your Tribe, connect with them and empower them with your brand story and have them sharing it.

6) Create a Website- Duh!

7) Email marketing and Lead generation still rocks-

Collect leads from your website, maintain communication with them and let them know you’re still in the business of offering value to them.

So there you have it, a little something we put together for you guys. Let us which of the tips you like and feel free to drop comments of your suggestions as well.

Facebook Ads

6 steps to run Facebook ads with Facebook Ad manager

Have you been wondering which platform to run ads for your business? Facebook or Instagram? Join us on this fresh series on social media ads as we show you how you can leverage the strength of these two platforms.
Facebook and Instagram are part of the most used interactive social media platforms. People connect on these platforms daily with photos, videos, friends and family.
Many business owners use Facebook and Instagram to advertise their brands. These platforms allows them to set Targeted ads that would reach a large audience.
Facebook is older and has a larger user base, 2.38 billion monthly active users as at 2018. This is unlike Instagram, which is fast rising, created in 2010 and currently has 1 billion monthly active users.
Instagram is owned and controlled by Facebook; they both have similarities when it comes to advertising. These two work with targeting and Algorithm features.
• Targeting: Ads are displayed to users based on specific interests, location, demography and relevance. This is why you sometimes see adverts of products similar to websites you have visited in the past.
• Algorithm: Facebook and Instagram’s ads work well because it draws audience interest. When you open your Instagram or Facebook feeds, contents that interest you or are relevant to you are always at the top of the feed. This enables users to see content that they are likely to engage.

Facebook Ads

Both Instagram and Facebook Ads are managed through Facebook Ads Manager; campaigns are easily controlled from here.
If you already have a business page on Facebook, you can run ads using Facebook Business Manager – this helps to keep your business assets organized and manage your advertising activities. We will be taking you through the process of using this feature to set up your Facebook ad campaign in six straightforward steps.

  1. Create a Facebook Business Manager Account
    This is a simple step where you access the Facebook business page to set up an account. You can use this account, either to promote your business or to render Promotional services to other businesses.
  2. Add Facebook Business Page.
    You need to register your business page here, you can create one if you do not have any yet. If you are using business manager to manage a client’s Facebook page and ad account, you need to request access, in order to avoid suspicion.
  3. Add Facebook Ad Account.
    Next step while setting up your Facebook ad campaign is to include an ad account. If you do not have one already, you have to create it and ensure to state that the ad account is for your business.
  4. Fund Your Ad Account
    To create your first ad campaign, you need to set up a payment method. A lot of caution is required while setting this up. You do not want to supply the wrong details, underfund or overfund your ad account, or perform any other error as the case may be.
  5. Manage Your Facebook Assets
    With business manager, you are able to add your co-workers or third party managers if you need them to manage your business page and ad campaigns.
  6. Create Your First Ad Campaign
    Before you start the campaign, you can create a new post or use a post you already created.
    Once you have set up all your Campaign elements, you can confirm your ads order and publish.
    Instagram ads are also created using this same method, except that it involves more creativity.
    Watch this space same time next week for more on Instagram ads.
    The way your ad is set up determines how successful it will be so, at Inclide Agency, we consider it of utmost importance to put the right pegs in the right holes and leave no stone upturned. Committing your Facebook ads needs to an expert digital marketing agency like Inclide will not only help you achieve a seamless ad campaign set-up, we also ensure that your ad is taken seriously, thereby making it successful and it helps you concentrate on business while the clients look for you.
    Speak to our instant-response customer service team now.

Brand Architecture: how your products become your company’s building blocks

Have you ever wondered about the success stories of some popular companies and the strategies they put in place?
Procter and Gamble is a household name that has been able to ride its way through the market. Some persons may not know the name ‘P & G’ but if you ask around about Pampers, Duracell, Always, Oral B, Gillette – you will find out how much people know these household products, all of which are affiliate brands and make up what is called the brand architecture of the P&G company. P&G adopted a strategy which made their products gain more attention than the usual corporate brand. This individual branding strategy stood them out into one of the most successful companies in the world.

So, before I discuss the strategies companies like P&G use connecting their products, let me clear out what ‘brand architecture’ really means.Brand architecture is a strategic tool used to set up relationships between parent brands and child brands. It is a way in which companies represent their brands in relation to their various products, brands and sub-brands.
A brand architecture comprises of various sections, which all link together and shows how closely related brands are to each other. A master brand is the parent brand which conveys the brand name. A sub-brand is connected to a parent brand, with a personal brand name and identity.
Why You Should Consider Brand Architecture

Before you can consider any of the strategies of brand architecture, the target market should be put first. Some of the key benefits attached to a good brand architecture are:

  • The brands tend to have a stronger position in the market, this makes it easier to communicate with consumers.
  • Customers are targeted properly and this helps the company to make use of effective marketing strategies.
  • Brand architecture also helps to build brand equity of sub brands.

Brand architecture is a fundamental part of product branding. Various schools of thought typify brand architectures differently. In this blog post, we will consider brand architecture in three distinct forms so, you get informed on which one your company should or has adopted and work towards making it more productive for your market share, brand value and equity. So, let’s look at the different brand architectures in detail.


The parent brand is closely associated with the child brand. Corporate branding is very common. Companies that make use of this branding are usually strong. The Virgin group, Google, P&G are examples. This type of branding makes it easy for new brands from the company to be accepted with other brands that belong to the company. Branded houses and house of brands are categorized under corporate branding. The company serves as the master brand with its name linked to other sub-brands.
Branded house is also known as monolithic architecture. In this architecture strategy, the parent brand is present and its name is linked to other sub-brands. An example is Google; having Gmail, Google drive and Google maps as child brands.
House of brands are also called pluralistic brand architecture. The parent brand manages many sub-brands. The company promotes these sub-brands which all have their personal identities in the market. This is where the P&G company falls into, with its sub-brands like Duracell and Pampers
A big advantage of corporate branding is that it helps to save advertising money, the same adverts can be used for other brands. Although, it can be difficult for other brands to make a name for themselves.


The endorsed brand rely less on corporate brands, though they need support from corporate brands to fit into the market. They have their own brand identity but rely on backing from corporate brands. Some terms associated with sub-brands that are endorsed include ‘brought to you by’ or ‘by’. Examples of endorsed brands are Nescafe by Nestle, Double Tree by Hilton Hotels.

Sub-brands are able to leverage the credibility of corporate brands and still target customers. A disadvantage of this strategy is that they have to live up to the same consumers expectations from corporate brands. It also finds it hard to succeed on its own in the market without endorsement from the corporate brands.


This is a mixture of branded house and endorsed house. Here, parent-child relationship exists. Some sub-brands have close relationships with parent brands while some have distant relationships. An example is Volkswagen which owns brands like Bugatti, Audi and Skoda – but it still carries a brand on its own name. It is a flexible architecture strategy for leveraging brand equity and products that suits different marketing segments. The hybrid architecture is rare and hard to achieve. A good brand architecture will make your customers understand the brand and want to purchase products and services. Unlike a poor brand architecture which creates confusion.
You just need to know which model works for your brand, this is why brand architecture should be an essential part of your business plan.

How did you find this article? Helpful? Let us know in the comments section and, look forward to next week’s post!!