Inclide blog- Online marketing strategies to try out in 2022

Online marketing strategies to try out in 2022

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2022 Online marketing strategies Menu

Online marketing strategies to try out in 2022

Introduction to Online marketing 

It’s a new month and that means new plans and goals, if one of your goal is to market your business then this is for you. We will be reviewing some marketing strategies for SME’s to help improve their odds in the market against their competition and to gain a competitive edge.
Most of these strategies doesn’t require big budget, they’re quite simple and you can try some of them out with minimal budget in order to attract and maintain a customer base.

We previously posted an introductory article on online marketing, you can read through to understand the basic terms. Here’s the link  Online Marketing  

2022 online marketing strategies

Online Marketing Strategies

We will begin by listing these 7 strategies out.
  1. Local listing and classified websites
  2. Online videos and tutorial / Webinar
  3. Blog blog blog
  4. Lead Generation / Email marketing
  5. Freebies (Review, Audit, Consultation)
  6. Vertical partnership with other businesses
  7. Paid Advert
  8. Google my business
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Local listing – There are business listing websites with high authority that can show your business to potential customers. You can submit your website to these websites, otherwise know as local directory websites. Think of this as a low cost – almost free advertisement. Examples include Yelp, GMB, BBB, Vconnect, Business listing, Finelib, Nigerian business directory etc.

Video Content– This is becoming popular because what’s get people attention has changed from long paragraph text to visually engaging graphics and video content.
You can create interactive video to answer popular questions related to your industry. Other Video ideas are Webinar, Tutorials, how-to’s, presentations and discussions.

Blogging– Content is king. This involves creating content on your website blog page.
Blogging is important as it helps to position your brand properly as a leader in your industry, get your business more online visibility and build credibility. Unfortunately, this is an underused solution with many benefits.

Lead Generation – This involves the process of collecting details of potential customers and nurturing them until they’re ready to make a sale. You can Collect customer details through web contact form, lead page, website directory, Paid ads etc and covert them through cold calling, email marketing, inbound marketing, targeted marketing etc.

Freebies– Who doesn’t want a freebie, especially if they’re given genuinely. As a business you can provide various things from a free audit, a discovery call, free consultation, discounted sales, or a free trial. Basically anything to attract the customer to you (obviously something of value not a click bait) with the hope of converting them into a full time paying customer.

White labelling / Reference – We can’t be a one stop shop for everybody, so that’s why why this comes into place. Imagine a Digital agency, being asked about App development, Motion design etc
Instead of building out a section to provide the services your customers require, a more easier alternative can be pursued which can either be white labelling or providing reference to a partnership company. With this way you can provide additional services to your customers either under another company or through your reference.

Paid advert– An online advertising model in which you pay advertisers to show your business to users of your choice. It basically involves you renting advert spaces on a popular website with hope of generating leads that can be converted into paying customers.

Google my Business– Google is the most popular search engine world wide, with billion of search terms daily. So therefore, imagine having your business in the face of potential customers when they search for your business or similar service. GMB is important for promoting your business to a wider audience.

That’s all and I we hope you can learn something from our post.
Happy new month.

Online Marketing FAQ

Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.

With online marketing you can be rest assured of getting:

  • Prospects which can be converted to customers.
  • Increase your brand’s ROI
  • More visitors to your website
  • Connecting with the right audience  

Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.

Search Engine Marketing

Email Marketing

Social Media Marketing

Affiliate Marketing

 

 

We try to make our posts as simple as we possibly can, so you can try them out yourself. If you’re lost feel free to reach out to us and we will put you through.

digital marketing

What is digital marketing?

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The phrase “digital marketing” gets bandied about quite a bit these days. It’s one of those expressions that’s easy to use in a sentence, but a little more difficult to define.
Some people say that digital marketing is any kind of marketing that uses electronic devices. Others say it’s Internet-based marketing.
This article answers the question, “What is Digital Marketing.”
Opinions vary, but the Wikipedia definition of what is digital marketing is probably the best.
Definition: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.

Benefits of Digital Marketing

1. More Cost-Effective Than Traditional Marketing
Digital marketing lets you save your money to a substantial extent. This has the potential to replace costly advertising channels such as television, radio, and yellow pages.

With email marketing automation, you can boost your leads. Thus, it will allow you to pre-load content and schedule it for sending out the content at key times.

2. Improved Conversion Rates
Converting a customer online is not a big deal. All you need to do is just make your marketing strategy an engaging one. Targeted traffic offers bigger chances for conversion. Unlike other types of advertising, digital marketing lets you have a two-way conversation with customers and leads. Through digital marketing, you can reach out to your customers at any time. Instead of bothering them with multiple phone calls, reaching customers online seems to be a better idea. Just send an email and let them make a purchase and learn more about your organization. From such interactions, important leads can be generated, which would eventually bring an increase in conversion rates.

3. Higher ROI from Your Campaigns
Digital marketing companies optimize conversion rates to achieve maximum Return on Investment (ROI) for businesses. With smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing. With effective tracking and monitoring methods, results can be analyzed. It helps the organizations to take necessary measures as soon as possible. With digital marketing, you can generate a steady flow of targeted traffic that gets converted into sales and leads. And, the more your business generates this kind of traffic, the faster you can enjoy your ROI.

4. Earn People’s Trust and Build Brand Reputation
Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.

People would trust information about a particular brand if the data comes from people they know. And once you meet their expectations, your brand reputation will go viral. Eventually, it will open new doors of opportunities for reaching bigger markets.

5. Improve Your Outreach
Since digital marketing takes place online, it is accessible to the global audience. Whereas traditional marketing limits you to a particular geographic area, its modern counterpart can help you interact with the customers quite easily. On the other hand, it seems like having your storefront open all day long. And with digital marketing specialists, you can respond to posts promptly on your platforms. It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best.

6. Content Flow

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Types of digital marketing

Search Engine Optimization (SEO)

· When the website was designed and developed, the next channel that would be considered to be useful for the management is SEO Services Channel. This channel can be useful when people search in Google search engine by the keywords then the optimized website will come 1st in google search engine result page SERP. When people search for the product or service then the website will be shown to them and by clicking on the website it will open and shows the details and can generate sales from it.

Pay-Per-Click (PPC) Advertising

· PPC Advertising gives you an opportunity to pay for top positions on search engines and relevant partner websites. This is the best channel for promoting products, lead generations, brand awareness, and sales, as it is paid advertising which can be easily getting ROI faster and effectively. This channel has instant benefits and particularly targeted options to advertise your product or service in mobile, desktop and tabs.

Social Media Marketing (SMM)

· All the people in the world have hands-on these social media networks like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. This is a huge place to advertise the products or services by business pages which can reach to the targeted audiences. Here, SMM strengthens the relationship with customers and business owners and also boosts customer’s confidence by interacting and participating with trusted people.

Content Marketing

· For every type of marketing the service or product, there should be a creative content that shows to the customer for convincing them and buy the product. This channel is most important and can be useful for every basic type of marketing and promotions, as the business owner should grab the attention of the stranger and convince to buy product or service by reaching them with the unique style and new content that can attract people easily.

Email Marketing

· Email Marketing is communicating commercial information with a group of B2B or B2C people using Email-Platform or Email-Medium. Email Marketing is mainly used for marketers by connecting with their prospects and customers in a highly targeted way.

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There you go, all the inner bellies of Digital Marketing and why you should enjoy its benefits.