Posts in category: Web design

Nigeria Twitter ban lessons

The secret to staying ahead of the social media ban: Some of the lessons we learnt from the recent Nigeria twitter ban on How to keep your business running smoothly and stay ahead of your competitors.
If you use social media, then this is for you.
Many businesses use various social media platforms to advertise, increase their business reach, to pitch and reach attractive clients, while others just use social media as their only marketing tool, (this is a wrong move).
We all know this month, popular social media platform Twitter was banned in Nigeria affecting various business owners and the state by which they handle their business, and the question on every one’s mind is “What will happen to other platform and how long will this ban last?”
So, this is a little something we put together on how to stay ahead of the curve, incase the ban gets more serious.
We present to you, “drumroll please”, Ways to promote your business and engage with your audience without using social media ??.

So read through and we hope you’re able to pick one or two things there

So there you have it, a little something we put together for you guys. Let us which of the tips you like and feel free to drop comments of your suggestions as well.

Online Marketing Updated – Marketing strategies to try out in 2022

Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.

1. Search Engine Marketing
   SEM is the paid version of Search Engine Optimization. Unlike SEO which is free, SEM is a form of paid search marketing based on pay-per-click. This involves paying Google to display your ads in their search results, whenever people search using keywords relating to it. Search engine marketing helps to generate leads to your landing page.
   Google Adwords is a great way to start with SEM. If you are not careful enough with SEM you might waste money on unnecessary ad spend through worthless clicks. This can be monitored by setting up conversion goals to yield better returns and higher ROI (Return on Investment).
   Paid advertising comes in 2 forms: pay-per-click advertising (PPC), cost-per-thousand-impressions (CPM). With SEM you can attract customers, target your ads with keywords, manage your budget spend and also track conversions using analytics.
2. Email Marketing
   Marketers are able to use email lists in their businesses for direct communication with their audience. Email is a great way of contacting and following up prospects.
   People are fond of sticking to the same email address for a long time but the same cannot be said about phone numbers.
   Email marketing trends have been able to yield high ROI for online marketing. You can send out personalized emails to help breed customers even without advertising.
   These email lists yields more conversion rates. Email marketing is as efficient as social media.
3. Social Media Marketing
   The power of social media cannot be under-estimated, owning a business without social is almost impossible these days.
   Social media is vast with a lot of platforms available for you to reach your target audience e.g. Facebook, Twitter, Instagram, LinkedIn and YouTube.
   Before you consider social media marketing, you need to have a plan – about your audience, ways of promoting your business and campaign strategy. Develop your goals, choose a platform and implement these goals.
   Social media marketing is cheap and available to everyone even small businesses. It yields many benefits from brand recognition to increased conversions.
4. Affiliate Marketing
   For driving product or service sales, I also recommend affiliate marketing. This involves paying affiliate earners a commission for referring people to purchase your product or service. Amazing right?
   Marketers use this to build their product resource online through links which are generated by these affiliate earners on blogs and websites. Whenever people click on such links they are directed to your product for purchase.

With the proper use of these four guides I listed for online marketing, you can be rest assured of getting:

• Prospects which can be converted to customers.
• Increase your brand’s ROI
• More visitors to your website
• Connecting with the right audience
  Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.

Online Marketing Updated – Marketing strategies to try out in 2022

For brand promotions on Twitter, you can consider many strategies. We already talked about Instagram and Facebook advertising in our previous post. Twitter ads are used to advertise on people’s timeline who have similar interest with your audience.

If you are looking to get website conversions or generate leads for your business, Twitter promotions are good.

WHY TWITTER ADS?  

• Eye catching: They appear on timelines and don’t seem annoying, with the ability to attract your audience.

• Not expensive: No fixed amount, choose any amount you want to budget on your ads.

• Quite flexible: They come in different categories which are easy to implement.

As a marketer, you can decide to use any strategy that works for you. Promoted accounts works for brands who want to increase their followers. Promoted trends involves using branded hashtags which increases clicks and followers. Promoted tweets are very efficient for lead generation.

SETTING UP TWITTER ADS

It is important to understand certain things before you can set up an ad campaign on Twitter.
Find a voice for your brand, this is where good copywriting skills come in handy. Twitter ads contains text which are concise and still able to generate high click through rate (CTR). When you create true content, people see your brand as authentic.

1. Campaign Details

– Go to ads.twitter.com/login to sign up or login to your Twitter account.

– Click ‘create new campaign’.

2. Objectives  

– Select an objective for your campaign. Objectives available include: followers, website clicks, tweet engagements, app installs/re-arrangements, video views, lead generation, website conversion. You need to choose one, this enables Twitter understand the essence of your campaign.

– Fill in the name of your campaign.

– Set up your budget.

– Select if you want the ad to start immediately or pick a specific date.

3. Creative

– Choose the tweet you want to promote. It can be an existing tweet or you can create a new one.

– Select ‘ad placement’. This shows where your promoted tweets will appear. The more places you select for your tweets to appear, the more the cost of your campaign.

4. Targeting

Here you are able to find the right audience for your campaign.

– Demographics helps you target users by gender, age, device, location etc.

– Audience features targets users by interests, keywords, similar followers etc.

5. Bidding

Twitter makes use of a bidding system to run ads, you need to set your bid type.

– Automatic bid is based on Twitter’s algorithm.

– Target cost is based on average cost per bid.

– Maximum visibility is the maximum bid.

It is safer to make your ads run on automatic bid if you don’t understand the system very well.

6. Review and Complete

You need to confirm all the information you registered for your ad, then you can finally launch the campaign.

After successfully launching your ad campaign, you can monitor the progress. Twitter analytics shows you how the tweet is performing. You will be able to check the tweet activity, reach and impressions.

It is quite easy to set up a twitter ad campaign. You need to be a able to tell simple stories in your ads, it could be in form of an image or video – this encourages your audience.

If all these strategies are fully understood and implemented, you are on your way to creating measurable goals and achieving progress for your brand.