Online Marketing

Intro to Online Marketing

Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.

  1. Search Engine Marketing
    SEM is the paid version of Search Engine Optimization. Unlike SEO which is free, SEM is a form of paid search marketing based on pay-per-click. This involves paying Google to display your ads in their search results, whenever people search using keywords relating to it. Search engine marketing helps to generate leads to your landing page.
    Google Adwords is a great way to start with SEM. If you are not careful enough with SEM you might waste money on unnecessary ad spend through worthless clicks. This can be monitored by setting up conversion goals to yield better returns and higher ROI (Return on Investment).
    Paid advertising comes in 2 forms: pay-per-click advertising (PPC), cost-per-thousand-impressions (CPM). With SEM you can attract customers, target your ads with keywords, manage your budget spend and also track conversions using analytics.
  2. Email Marketing
    Marketers are able to use email lists in their businesses for direct communication with their audience. Email is a great way of contacting and following up prospects.
    People are fond of sticking to the same email address for a long time but the same cannot be said about phone numbers.
    Email marketing trends have been able to yield high ROI for online marketing. You can send out personalized emails to help breed customers even without advertising.
    These email lists yields more conversion rates. Email marketing is as efficient as social media.
  3. Social Media Marketing
    The power of social media cannot be under-estimated, owning a business without social is almost impossible these days.
    Social media is vast with a lot of platforms available for you to reach your target audience e.g. Facebook, Twitter, Instagram, LinkedIn and YouTube.
    Before you consider social media marketing, you need to have a plan – about your audience, ways of promoting your business and campaign strategy. Develop your goals, choose a platform and implement these goals.
    Social media marketing is cheap and available to everyone even small businesses. It yields many benefits from brand recognition to increased conversions.
  4. Affiliate Marketing
    For driving product or service sales, I also recommend affiliate marketing. This involves paying affiliate earners a commission for referring people to purchase your product or service. Amazing right?
    Marketers use this to build their product resource online through links which are generated by these affiliate earners on blogs and websites. Whenever people click on such links they are directed to your product for purchase.

With the proper use of these four guides I listed for online marketing, you can be rest assured of getting:

  • Prospects which can be converted to customers.
  • Increase your brand’s ROI
  • More visitors to your website
  • Connecting with the right audience
    Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.
Twitter ads

6 steps to run Twitter Ads

For brand promotions on Twitter, you can consider many strategies. We already talked about Instagram and Facebook advertising in our previous post. Twitter ads are used to advertise on people’s timeline who have similar interest with your audience.

If you are looking to get website conversions or generate leads for your business, Twitter promotions are good.

WHY TWITTER ADS?  

• Eye catching: They appear on timelines and don’t seem annoying, with the ability to attract your audience.

• Not expensive: No fixed amount, choose any amount you want to budget on your ads.

• Quite flexible: They come in different categories which are easy to implement.

As a marketer, you can decide to use any strategy that works for you. Promoted accounts works for brands who want to increase their followers. Promoted trends involves using branded hashtags which increases clicks and followers. Promoted tweets are very efficient for lead generation.

SETTING UP TWITTER ADS

It is important to understand certain things before you can set up an ad campaign on Twitter.
Find a voice for your brand, this is where good copywriting skills come in handy. Twitter ads contains text which are concise and still able to generate high click through rate (CTR). When you create true content, people see your brand as authentic.

1. Campaign Details

– Go to ads.twitter.com/login to sign up or login to your Twitter account.

– Click ‘create new campaign’.

2. Objectives  

– Select an objective for your campaign. Objectives available include: followers, website clicks, tweet engagements, app installs/re-arrangements, video views, lead generation, website conversion. You need to choose one, this enables Twitter understand the essence of your campaign.

– Fill in the name of your campaign.

– Set up your budget.

– Select if you want the ad to start immediately or pick a specific date.

3. Creative

– Choose the tweet you want to promote. It can be an existing tweet or you can create a new one.

– Select ‘ad placement’. This shows where your promoted tweets will appear. The more places you select for your tweets to appear, the more the cost of your campaign.

4. Targeting

Here you are able to find the right audience for your campaign.

– Demographics helps you target users by gender, age, device, location etc.

– Audience features targets users by interests, keywords, similar followers etc.

5. Bidding

Twitter makes use of a bidding system to run ads, you need to set your bid type.

– Automatic bid is based on Twitter’s algorithm.

– Target cost is based on average cost per bid.

– Maximum visibility is the maximum bid.

It is safer to make your ads run on automatic bid if you don’t understand the system very well.

6. Review and Complete

You need to confirm all the information you registered for your ad, then you can finally launch the campaign.

After successfully launching your ad campaign, you can monitor the progress. Twitter analytics shows you how the tweet is performing. You will be able to check the tweet activity, reach and impressions.

It is quite easy to set up a twitter ad campaign. You need to be a able to tell simple stories in your ads, it could be in form of an image or video – this encourages your audience.

If all these strategies are fully understood and implemented, you are on your way to creating measurable goals and achieving progress for your brand.

Instagram Ads vs Facebook Ads

FOUR REASONS WHY INSTAGRAM ADS DIFFER FROM FACEBOOK ADS

Hello there!

Did you come with us as we kick started the social media ads journey in our previous post? You may have read it here, even seen or heard it via some other media that Facebook and Instagram ads are more of twin sisters, from the same source and run with the same procedures. However, even twins have clearly different fingerprints despite having probably being the products a single embryo splitting in two. Therefore, Instagram ads are not all that the exact prototypes of Facebook ads and they do have their distinguishing features.

Instagram Ads Vs Facebook Ads

Although Instagram ads are created using the same method described for Facebook ads in our previous post. It involves more creativity.

Instagram ads exist in four ad formats.

  • Single image ads
  • Carousel ads (multiple images)
  • video ads
  • Custom stories.

This post will help you identify and understand four unique features that are peculiar to Instagram ads.

  1. Ad Creation

These are the objectives, ad set level and ad placement.

  • Objectives includes brand awareness reach, traffic engagement, video views, messages etc. Choose an objective that works with your marketing strategy.
  • Ad set level includes your targeting options (age, gender, language). You can also make use of custom audience where you set up your audience preference yourself and it is not automated.
  • Ad placement allows you to choose a placement option. This costs more than Facebook ad placements. Make use of appropriate placement to stay within your budget.
  1. Connecting Instagram to Facebook

You connect Instagram ads to Facebook and, not the other way round. You can easily run your Instagram ads from your Facebook page without connecting your Instagram account to the ads manager.

  1. Boosting Instagram Posts

The Instagram ad set up consist of an option designed for your business to boost its posts. The boosting option works for only single post and it is available for all business profiles.

  1. Ad Cost

Instagram ads are more expensive than Facebook ads. You need to monitor your ad spend, CPCs and CPAs. A good relevance score is important to keep CPC cost low. All of these shows that Instagram ads have different placement options and costs. When money is spent on campaigns with strong relevance scores, the ad spend is worth it.

You have to know which platform works well for your brand, Facebook or Instagram? This is key and, although you can create campaigns on both platforms for a start, just to see the outcome, this may not be healthy for your business, especially if you own a start-up. Many organizations want to save as much as possible on digital ads spending and, as a start-up; you should strive towards that even more.

Hence, you need to entrust all your social media ads campaign to an expert, reliable digital agency like  Inclide. We help you avoid the ‘trial and error approach’ by designing and placing your ads on social media platforms that suit your business or product type.

Speak to our instant-response customer service team now.

Facebook Ads

6 steps to run Facebook ads with Facebook Ad manager

Have you been wondering which platform to run ads for your business? Facebook or Instagram? Join us on this fresh series on social media ads as we show you how you can leverage the strength of these two platforms.
Facebook and Instagram are part of the most used interactive social media platforms. People connect on these platforms daily with photos, videos, friends and family.
Many business owners use Facebook and Instagram to advertise their brands. These platforms allows them to set Targeted ads that would reach a large audience.
Facebook is older and has a larger user base, 2.38 billion monthly active users as at 2018. This is unlike Instagram, which is fast rising, created in 2010 and currently has 1 billion monthly active users.
Instagram is owned and controlled by Facebook; they both have similarities when it comes to advertising. These two work with targeting and Algorithm features.
• Targeting: Ads are displayed to users based on specific interests, location, demography and relevance. This is why you sometimes see adverts of products similar to websites you have visited in the past.
• Algorithm: Facebook and Instagram’s ads work well because it draws audience interest. When you open your Instagram or Facebook feeds, contents that interest you or are relevant to you are always at the top of the feed. This enables users to see content that they are likely to engage.

Facebook Ads

HOW TO SET UP A FACEBOOK AD CAMPAIGN
Both Instagram and Facebook Ads are managed through Facebook Ads Manager; campaigns are easily controlled from here.
If you already have a business page on Facebook, you can run ads using Facebook Business Manager – this helps to keep your business assets organized and manage your advertising activities. We will be taking you through the process of using this feature to set up your Facebook ad campaign in six straightforward steps.

  1. Create a Facebook Business Manager Account
    This is a simple step where you access the Facebook business page to set up an account. You can use this account, either to promote your business or to render Promotional services to other businesses.
  2. Add Facebook Business Page.
    You need to register your business page here, you can create one if you do not have any yet. If you are using business manager to manage a client’s Facebook page and ad account, you need to request access, in order to avoid suspicion.
  3. Add Facebook Ad Account.
    Next step while setting up your Facebook ad campaign is to include an ad account. If you do not have one already, you have to create it and ensure to state that the ad account is for your business.
  4. Fund Your Ad Account
    To create your first ad campaign, you need to set up a payment method. A lot of caution is required while setting this up. You do not want to supply the wrong details, underfund or overfund your ad account, or perform any other error as the case may be.
  5. Manage Your Facebook Assets
    With business manager, you are able to add your co-workers or third party managers if you need them to manage your business page and ad campaigns.
  6. Create Your First Ad Campaign
    Before you start the campaign, you can create a new post or use a post you already created.
    Once you have set up all your Campaign elements, you can confirm your ads order and publish.
    Instagram ads are also created using this same method, except that it involves more creativity.
    Watch this space same time next week for more on Instagram ads.
    The way your ad is set up determines how successful it will be so, at Inclide Agency, we consider it of utmost importance to put the right pegs in the right holes and leave no stone upturned. Committing your Facebook ads needs to an expert digital marketing agency like Inclide will not only help you achieve a seamless ad campaign set-up, we also ensure that your ad is taken seriously, thereby making it successful and it helps you concentrate on business while the clients look for you.
    Speak to our instant-response customer service team now.
good graphic design

What a good design reveals about your business that digital marketing does not

The best marketing plan does not make up for a bad design. here’s why.

One of the few things people notice first when they see a product is the design. This is why popular brands like Cocacola ,Starbucks and Apple have been able to create a golden space for themselves in the global market.
Graphic design is part of what makes a company. You can call it an ingredient for creating a brand. A brand design represents a company.
Your brand should serve as a corporate image which has visual aspects. A lot of elements make up a brand. However, it must portray the aim of the business.
The branding job is not only handled by marketers, graphic designers also have a role to play. Paul Rand, a popular American graphic designer said “Design is the silent ambassador of your brand”.
A graphic designer should understand the value of the company before designing the brand. This makes the project easier. You should provide your designer with details about the business and the target audience. Brand creation involves an in depth market research.
WHAT MAKES UP A GRAPHIC DESIGN?
These are the colors, fonts, layouts used to identify a brand – it makes the brand recognizable. Every brand must have a unique identity design.
This is a perfect way of personalizing your brand. Some designers create custom fonts which will be unique to products. Little details like this makes your audience pay attention to your products.

Some of the things which make up an identity design are:
• Logo: This is a single visual symbol used to communicate the brand’s visual identity. A logo is your brand corporate identity. It is like a symbol, mark or signature. Logo doesn’t always describe what a brand does but it helps the audience to identify it.
• Color: A brand’s color choices portrays how people see the brand’s visual identity. For example, if your brand is about nature, green is a perfect color.
Font: Your typographical choice conveys how your brand looks. A font has ideas which are used to state a brand’s identity clearly. Apple products are known for the small letter ‘i’, placed in front of their products name – iPad, iPod, iPhone.
Imagery: Every brand uses imagery in its website, ads, billboards, flyers etc. Imagery conveys useful information. A skincare product can employ an imagery of ladies with bright, clear skin.

A design is meant to send a message to your audience. You can see it as a visual form of communication.
Before a graphic designer can work on your brand, he/she needs to understand the value of your brand and what it really entails. This drives advertising, so a design has to portray your brand well.

THE IMPORTANCE OF GRAPHIC DESIGN ON YOUR BRAND

  1. Brand Recognition
    A well designed logo sticks to the memory of your target audience by catching their attention. We are able to recognize some popular brands by just looking at their logos e.g. Facebook, YouTube and Google.
  2. Customer Loyalty
    The more you post unique graphic design content, it breeds trust in your audience because they get attracted to your brand. You can make use of designs for marketing campaigns if you want to launch new products, this gives an image to the products.
  3. Sales Boost
    People love beautiful designs. Some customers can purchase your products because of the packaging. Your brand needs to be creative in order to beat the competition in the market.

To create a brand identity, a company needs to strategize properly. A lot of ideas are put together, this is why it is important to make use of a professional brand designer.
With the help of our professional graphic design team at Inclide, we will give your brand a design that is custom-made for your business and no other brand can imitate. Contact us now.