Inclide blog- Online marketing strategies to try out in 2022

Online marketing strategies to try out in 2022

Online marketing strategies to try out in 2022

Introduction to Online marketing 

It’s a new month and that means new plans and goals, if one of your goal is to market your business then this is for you. We will be reviewing some marketing strategies for SME’s to help improve their odds in the market against their competition and to gain a competitive edge.
Most of these strategies doesn’t require big budget, they’re quite simple and you can try some of them out with minimal budget in order to attract and maintain a customer base.

We previously posted an introductory article on online marketing, you can read through to understand the basic terms. Here’s the link  Online Marketing  

2022 online marketing strategies

Online Marketing Strategies

We will begin by listing these 7 strategies out.
  1. Local listing and classified websites
  2. Online videos and tutorial / Webinar
  3. Blog blog blog
  4. Lead Generation / Email marketing
  5. Freebies (Review, Audit, Consultation)
  6. Vertical partnership with other businesses
  7. Paid Advert
  8. Google my business
devlop-banner

Local listing – There are business listing websites with high authority that can show your business to potential customers. You can submit your website to these websites, otherwise know as local directory websites. Think of this as a low cost – almost free advertisement. Examples include Yelp, GMB, BBB, Vconnect, Business listing, Finelib, Nigerian business directory etc.

Video Content– This is becoming popular because what’s get people attention has changed from long paragraph text to visually engaging graphics and video content.
You can create interactive video to answer popular questions related to your industry. Other Video ideas are Webinar, Tutorials, how-to’s, presentations and discussions.

Blogging– Content is king. This involves creating content on your website blog page.
Blogging is important as it helps to position your brand properly as a leader in your industry, get your business more online visibility and build credibility. Unfortunately, this is an underused solution with many benefits.

Lead Generation – This involves the process of collecting details of potential customers and nurturing them until they’re ready to make a sale. You can Collect customer details through web contact form, lead page, website directory, Paid ads etc and covert them through cold calling, email marketing, inbound marketing, targeted marketing etc.

Freebies– Who doesn’t want a freebie, especially if they’re given genuinely. As a business you can provide various things from a free audit, a discovery call, free consultation, discounted sales, or a free trial. Basically anything to attract the customer to you (obviously something of value not a click bait) with the hope of converting them into a full time paying customer.

White labelling / Reference – We can’t be a one stop shop for everybody, so that’s why why this comes into place. Imagine a Digital agency, being asked about App development, Motion design etc
Instead of building out a section to provide the services your customers require, a more easier alternative can be pursued which can either be white labelling or providing reference to a partnership company. With this way you can provide additional services to your customers either under another company or through your reference.

Paid advert– An online advertising model in which you pay advertisers to show your business to users of your choice. It basically involves you renting advert spaces on a popular website with hope of generating leads that can be converted into paying customers.

Google my Business– Google is the most popular search engine world wide, with billion of search terms daily. So therefore, imagine having your business in the face of potential customers when they search for your business or similar service. GMB is important for promoting your business to a wider audience.

That’s all and I we hope you can learn something from our post.
Happy new month.

Online Marketing FAQ

Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.

With online marketing you can be rest assured of getting:

  • Prospects which can be converted to customers.
  • Increase your brand’s ROI
  • More visitors to your website
  • Connecting with the right audience  

Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.

Search Engine Marketing

Email Marketing

Social Media Marketing

Affiliate Marketing

 

 

We try to make our posts as simple as we possibly can, so you can try them out yourself. If you’re lost feel free to reach out to us and we will put you through.

niche market

What is a Niche market and how to dominate your business niche

Introduction to Niche Marketing

Niche market and its benefit for your Business!

The saying that you can’t please everyone is not only true, but it’s especially true as a business owner. But you can be of service to your perfect customer.

What is a Niche? A niche is a section of a much larger market with shared characteristics, which could be a similar pain point, need, preference, identity, or opportunity, making it different from the larger market. The point of having a niche is that you are crafting a marketing message that significantly shortens the process of building buyer trust.

The process of niching down is to identify the section your business is more likely to resonate with, this means having a clear focus on who your ideal customers are, what their needs are, and being able to position your brand as the go-to guy for that specific need.
Niching down is important for creating clear and consistent messaging to avoid confusion. Niche down and find that sub-segment that no one has penetrated but has a specific group of people who remain underserved.

niche market examples

List of Niche Markets

You can niche any industry, really ANY. You just have to take the time to find what will make you stick out. 

Examples of Niche market

These are some examples of some niche market just give you an idea of what to do.

  • Conscious consumers
  • Health and wellness
  • Pet owners
  • The LGBTQ+
  • community
  • Travelers
  • Gamers
  • Homeowners
  • Remote workers
  • Locals
  • Gaming Laptops
  • cold-pressed oil

Detailed Explanations of listed niche markets

For example, let’s look at the Photography Industry, highly competitive, but some have been able to carve out their section, it could be as simple as specializing in family portraits, headshots, weddings, events, etc doing this will help position you for your ideal client who might be looking for the services you offer.

Benefits of having a Niche

“The point of having a niche is that you are crafting a marketing message that significantly shortens the process of building buyer trust.”
Because people know what you do and who you’re targeting, thanks to Niching.
The other benefit of niching down is, when you position your brand properly, you are open to parallel opportunities and markets as you’ve established trust. “Niching down doesn’t mean you have to give up on your passions. You can incorporate them into your business successfully as long as your messaging and communication plan is clear, cohesive and consistent.” – Robyn Graham

characteristics of niche market

Characteristics of Niche market

A niche market is characterized by:

Unique set of needs: Niche market is represented by specialist needs among the audience, served by a few competitors.
Ample size: The size of the niche market should be large enough to earn profits.
Sufficient purchasing ability: While selecting a particular niche, the firm must lay emphasis on the purchasing ability of the target customers.
No real competitors: Markets that are not recognized by other firms or the competitors have negligible interest in it.
Resources, competencies and skills: Firm possesses the needed resources, competencies and skills, to exploit the niche.
Need for special treatment: Niches are typified by the customer group whose needs are often ignored by the existing players in the market.
Growth prospects: The firm seeking to enter a niche market, should focus on the growth prospects, i.e. the opportunities to grow and expand.
Customers Goodwill: In order to excel in a market niche, first of all the firm should understand clearly and thoroughly, ‘what their customers need’. Further, niche customers are so loyal, that they can pay a higher price to get the product.
Firm achieve economies through specialization: The primary advantage of pursuing a niche strategy is that the firm seeks dominance in the market and achieve economies through specialization.
Provides barriers to entry for competitors: Niche market should be such that which presents barriers to entry for competitors because it is not likely to attract competitors easily.
Greater profit margins: A niche marketer knows the customer’s group and their needs so well that it serves them in the best manner. This leads to greater margins due to the premium price for the value addition, and strong brand loyalty. Further, the customers are ready to pay a premium price for the product which exactly satisfies their needs.

You can’t be the go-to guy for everybody, you have to own your area, and that area is your niche. The great benefit of niching down is that it allows you to provide better benefits to those looking for you.

Niche markets FAQ

A niche market is a section of a much larger market with shared characteristics, which could be a similar pain point, need, preference, identity, or opportunity, making it different from the larger market.

The point of having a niche is that you are crafting a marketing message that significantly shortens the process of building buyer trust.” Because people know what you do and who you’re targeting, thanks to Niching.

The other benefit of niching down is, when you position your brand properly, you are open to parallel opportunities and markets as you’ve established trust.

These are some examples of niche market

Conscious consumers
Health and wellness
Pet owners
The LGBTQ+ community
Travelers
Gamers
Homeowners
Remote workers
Locals
Gaming Laptops
cold-pressed oil

Ideally, you can niche any industry. It’s all about finding the sub audience that needs your services.

Niching down doesn’t mean you have to give up on your passions. You can incorporate them into your business successfully as long as your messaging and communication plan is clear, cohesive and consistent.” – Robyn Graham

Nigeria twitter ban

7 Tips on how to stay ahead of a social media ban : Nigeria twitter ban lessons

Nigeria Twitter ban lessons

The secret to staying ahead of the social media ban: Some of the lessons we learnt from the recent Nigeria twitter ban on How to keep your business running smoothly and stay ahead of your competitors.
If you use social media, then this is for you.
Many businesses use various social media platforms to advertise, increase their business reach, to pitch and reach attractive clients, while others just use social media as their only marketing tool, (this is a wrong move).
We all know this month, popular social media platform Twitter was banned in Nigeria affecting various business owners and the state by which they handle their business, and the question on every one’s mind is “What will happen to other platform and how long will this ban last?”
So, this is a little something we put together on how to stay ahead of the curve, incase the ban gets more serious.
We present to you, “drumroll please”, Ways to promote your business and engage with your audience without using social media 😎😎.

So read through and we hope you’re able to pick one or two things there

The key points are :

1) Use Referral, Loyalty program or Incentives

Give something back to your current and prospective customers, in terms of incentives and gifts.

2) Attend Conference and Events-

Attend events of like minded people, and use the opportunity to collaborate and partner up with others.

3) Content creation is still key-

Create valuable and quality content that can connect with your audience and share them via chats and posts.

4) Traditional marketing tactics still works-

Before the advent of social media, we loved the g’ol days of using Business cards, PR, Cold-calling, Flyers and Posters.

5) Cultivate your Fan base-

Your Fan is your Tribe, connect with them and empower them with your brand story and have them sharing it.

6) Create a Website- Duh!

7) Email marketing and Lead generation still rocks-

Collect leads from your website, maintain communication with them and let them know you’re still in the business of offering value to them.

So there you have it, a little something we put together for you guys. Let us which of the tips you like and feel free to drop comments of your suggestions as well.

promote your website

Ways to promote your website

Ways to promote your website

After successfully creating a website, you might be confused about the next step forward. You don’t just expect people to come across the website, you have to make them know about it.

A fresh roller-coaster of work begins, which is promoting the website. Most people have fears about this, because they tend to weigh the cost and get drawn back.

There are a lot of plans you can put in place and execute successfully to promote your new website and achieve all your goals.

1. Optimize

Never forget the power of SEO, this is a guaranteed plan. It helps boost organic traffic and it’s totally free unlike search engine marketing.

You should set relevant keywords throughout your website. This makes your website rank on the search engine. Let’s say you have a website for logistics services, if the website is properly optimized – do you know how much traffic this could get you? Adopt backlinks, optimize your page titles, image descriptions, URLs and every keyword in your content.

2. Blog

Produce unique content which can drive traffic to your website. This increases your expertise in your niche. You can also invite fellow bloggers to write a guest article on your blog, they are likely to share and link their guest article which could generate more visitors for your website.

Some amazing benefits you can get from introducing a blog on your website are – your links get to appear on external pages and you get to improve your writing.

3. Join a community

Forums are a great way of getting your website to people. Find forums that are within your niche, so you can relate with fellow like minds.

Quora, Nairaland and Reddit are very popular forums you can start from. Let people know you have something to offer by proving it first. Answer questions and join discussions, your engagement with people on forums can help drive traffic to your website.

4. Online Directories

Everyday people make use of search engines to find what they are looking for. Placing your URL in directories can make more people find it.

A hair stylist for instance, renders services to people, directories allow people to find your business when they search. It usually includes your website, a location map and contact details. Google My Business is a popular online directory.

5. Social Media

Even after producing unique content, you need to share the content with people to increase traffic to your website. There’s more to social media than just posting of pictures/videos and funny memes.

You can build a social media audience and share your content as a form of free promotion for your website. Share your blog posts to Instagram, Twitter and your Facebook page – this turns your audience to website visitors.

There are many other ways to promote your website. All these plans require consistency to pull them off. Which of these plans to you see as a measurable one?

Online Marketing

Intro to Online Marketing

Online Marketing Updated – Marketing strategies to try out in 2022

Online Marketing is a good strategy for increasing your brand’s awareness through digital means. It is the promotion of goods and services on the internet. There are certain actions you can carry out on the internet to inform people and make them interested in purchasing your products or services.
With online marketing you can expand your business reach. I’ll be explaining a strategic guide you can apply for online marketing. Internet marketing is incomplete without these.

  1. Search Engine Marketing
    SEM is the paid version of Search Engine Optimization. Unlike SEO which is free, SEM is a form of paid search marketing based on pay-per-click. This involves paying Google to display your ads in their search results, whenever people search using keywords relating to it. Search engine marketing helps to generate leads to your landing page.
    Google Adwords is a great way to start with SEM. If you are not careful enough with SEM you might waste money on unnecessary ad spend through worthless clicks. This can be monitored by setting up conversion goals to yield better returns and higher ROI (Return on Investment).
    Paid advertising comes in 2 forms: pay-per-click advertising (PPC), cost-per-thousand-impressions (CPM). With SEM you can attract customers, target your ads with keywords, manage your budget spend and also track conversions using analytics.
  2. Email Marketing
    Marketers are able to use email lists in their businesses for direct communication with their audience. Email is a great way of contacting and following up prospects.
    People are fond of sticking to the same email address for a long time but the same cannot be said about phone numbers.
    Email marketing trends have been able to yield high ROI for online marketing. You can send out personalized emails to help breed customers even without advertising.
    These email lists yields more conversion rates. Email marketing is as efficient as social media.
  3. Social Media Marketing
    The power of social media cannot be under-estimated, owning a business without social is almost impossible these days.
    Social media is vast with a lot of platforms available for you to reach your target audience e.g. Facebook, Twitter, Instagram, LinkedIn and YouTube.
    Before you consider social media marketing, you need to have a plan – about your audience, ways of promoting your business and campaign strategy. Develop your goals, choose a platform and implement these goals.
    Social media marketing is cheap and available to everyone even small businesses. It yields many benefits from brand recognition to increased conversions.
  4. Affiliate Marketing
    For driving product or service sales, I also recommend affiliate marketing. This involves paying affiliate earners a commission for referring people to purchase your product or service. Amazing right?
    Marketers use this to build their product resource online through links which are generated by these affiliate earners on blogs and websites. Whenever people click on such links they are directed to your product for purchase.

With the proper use of these four guides I listed for online marketing, you can be rest assured of getting:

  • Prospects which can be converted to customers.
  • Increase your brand’s ROI
  • More visitors to your website
  • Connecting with the right audience
    Online marketing has become very common, many business owners have tapped into it. You need to be creative, flexible and updated with trends if you want to be at the top of the market.

Online Marketing Updated – Marketing strategies to try out in 2022